MARIA.B.
· Introduction
A fashion magazine labelled Maria.B as the ‘Coco Chanel’ of Pakistan - indeed the innovation and transformation triggered by MARIA.B’s entry into the fashion industry justifies the comparison. With a style philosophy frozen in constant modification, improvement and originality, the designer has already become a force to be reckoned with. One of the brightest fashion stars of the industry, she remains committed to bringing the very best to her customers without fail. She says, “I are given tremendous love by everyone however my vision goes way on the far side that. I regard myself as Associate in Nursing enterpriser as somebody who’s creative ability will be depicted in everything that I do. Fashion may be a medium that may speak volumes, bridge the gap between cultures, allows human expression like nothing else can. I am lucky enough to be crazy with my work, and that i shall use that privilege to the fullest”. The designer admits that amongst all of her muses, her family remains the foremost necessary.
When Maria B graduated from the celebrated West Pakistan Institute of Fashion style (PIFD) in 1998, she had a transparent plan of what she needed from her complete. She needed to challenge the establishment and convey energy and vitality to the virtually non-existent designer retail market. And that is exactly what she did.
MARIA.B started in 1999 with one retail outlet and alittle handicraft unit wherever Maria’s sole focus was to produce able to wear fashion that mirrored a chic fusion of east and west. Today MARIA.B. is Pakistan’s most numerous designer fashion complete with prêt a porter, couture, formal wear, lawn, adorned materials, linen and cottons all within one affordable label while boasting an extensive retail network with 25 outlets comprising of both standalone outlets and mall outlets in 12 different cities across the country, while also exporting to international destinations including India, UK, USA, Bangladesh, UAE and Qatar.
Cottons MARIA.B’s first line was pret casuals; ready to wear chic outfits in pure cottons. The idea was to supply an ideal resolution for the up-to- date, confident woman. Our cotton line will be worn to workplace, to a formal lunch, a get together or an informal dinner too. Our Eid collections are more elaborate and formal making them ideal for the occasion.
Evening Wear MARIA.B was the primary designer to launch a ready-to- wear evening/party wear line. The collection comprises of a variety of color palettes and cuts- from traditional, to a chic fusion of east and west, from demure to bright; prefect for a night out or even an acquaintance’s wedding.
Lawn/Eid Lawn The first designer lawn in the market, MARIA.B Lawn started in 2006. MARIA.B field includes a variety of styles, colors, embroideries and fabrics. Each design detail is worked out intricately to provide the perfect 3-piece suits to our clients. Our partnership with Swarovski adds the extra worth for our client.
Brand: Maria B .The fashion world has seen Maria B. grow exponentially over the years. From being just an occasion wear designer, stocking at a small standalone store in Park Towers Karachi, the Lahore-based fashioner has branched out to develop more lines under the label including pret wear, children’s wear, western wear, accessories, unstitched chiffon embroidered fabric, and of course lawn. The complete has flagship stores additionally as mall presence everywhere the country.
The fashion world has seen Maria B. grow exponentially over the years. From being just an occasion wear designer, stocking at a small standalone store in Park Towers Karachi, the Lahore-based fashioner has branched out to develop more lines under the label including pret wear, children’s wear, western wear, accessories, unstitched chiffon embroidered fabric, and of course lawn. The brand has flagship stores as well as mall presence all over the country.
Maria B. was among the early bloomers of designer lawn and has been a consistent part of the industry for over seven years now. The campaigns have only gotten stronger, frequently featuring celebrity faces – from last year’s Urwa Hocane to this year’s current television sensation, Maya Ali. However, is that enough to make for a successful lawn collection? Instep offers its finding on however Maria B’s 2016 assortment fares compared to the rest…
· Quality
Unfortunately, quality isn’t the best feature of Maria B’s lawn. The lawn that comes
in different variants – chikankari, self-embroidered with a jamavaar texture, jacquard and with lace add-ons – is bulky and lacks an organic feel whereas the complementing embroideries are far from intricate. The fact that the chikankari and lace designs have holed the size of a thumb means that a slip is necessary and given the escalating heat wave the country is experiencing, layered clothing isn’t an ideal option. Also the adorned and chikankari cloth is thus rough and significant in texture that it comes across additional as cotton than the breezy field that we have a tendency to area unit accustomed. Ironing it is another hassle altogether.
· Design Innovation
Maria B. has managed to design lawn that can easily be a substitute to formal wear
in summer however, the combinations seem off and the chunky embroidered add-ons,
heavily embellished net dupattas against bulky lace sleeves and printed, zari-lined lawn shirts border on tacky. All of this paired with written trousers is simply too ungraciously overwhelming to pass as fascinating summer wear. Some of the pastel pieces in blues and grays have redeeming qualities but there is just too much happening in one outfit and with each piece cut according to the image, it doesn’t offer much of an escape either.
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