Al-Karam
· Al-Karam launches its Winter Collection 2018
Lahore: Al-Karam is a brand, which designs and bring designer wear clothes to Pakistani people at an affordable price.
It is a top-notch brand, which has gained its value among its competitors and is famous among the people. It makes a huge range of clothing styles for men and women of all ages. This thing make it gain its value in the market.
Al-Karam is a trusted brand by all Pakistanis. As the winters have arrived, so there is a need of winter clothes among people. This collection by Al-Karam is the most awaited one.
The clothes in this collection are said to be according with the mood and choice of women of all ages. They manufacture both the formal and semi-formal clothing.
Their prices vary on the quality and printing of clothes. It is the best price for designer clothes, which can be afforded by people easily.
The clothes in this collection are unstitched, and the people can get them stitched according to their size from their favorite tailor.
This collection is also available online on Al-Karam’s online store. One can easily buy from there, and there is no need for going to the stores in this busy life routine. You can get your order at your doorsteps easily.
Whenever such brands launch such a clothes collection, they firstly advertise about their product. Ayeza Khan was the model who wore this collection and did the advertising about this collection.
It does not only impress people, but the followers and fans of the models also start wearing these clothes to follow their favorite model/artist.
Al-Karam holds many outlets in Lahore at different places. This collection is available at these outlets, and one can also buy them easily from their online store.
AlKaram is one of Pakistan’s leading fashion brands that is deeply committed to reinventing the wheel by designing clothes for women to signify the elegance and timelessness of the AlKaram “woman of today”. And today’s woman is brimming with a burst of beauty and a sense of belonging. To extend a life-long bond with their target audience, acclaimed actress and model, Ayeza Khan is the face of AlKaram’s Spring/Summer 2018 collection.
At the heart of the brand, AlKaram celebrates the woman of today for their goals and cherishes their ideals which make her a woman of substance, and Ayeza Khan is the epitome of that woman who is a equally strong and remarkable and has made a credible mark for herself through her craft in Tum Kon Piya, Pyaray Afzal and Mere Meherban etc. Having previously associated with powerful women such as; Mahira Khan and Syra Shahroz, who are actors and mothers, the brand wants to cement their roots by naming a house hold name such as Ayeza Khan as their brand ambassador to connect with their audience who are women with multi-faceted roles.
The AlKaram “women of today” is a woman who chooses to wear AlKaram as a daily/casual wear which is simple yet chic, and Ayeza Khan embodies that personality. With the new Creative Director’s vision, AlKaram is spearheading with a renewed perspective with Ayeza Khan because the “woman of today” can relate to her.
The new Spring/Summer 2018 collection of the brand is a vibrant and festive beat of aesthetics refined in a modern silhouette. For the new campaign, Ayeza Khan will also be featured in a song called “Moriya”, sung by Natasha Baig and the song is a rendition of a folk song by Mai Dhai. “Moriya” by AlKaram has traditional Sufi and folk tunes modernized into the song that will instantly wrap you in its tune. AlKaram’s Spring/Summer 2018 collection will be out in stores on February 23, 2018.
lkaram is synonymous to elegance, femininity and etherealness in the Pakistan. Since its inception, the brand has continued to deliver on its promise of making clothes for every Pakistani woman. Their clothes have always been a true reflection of the country’s confident, self-assured, and beautiful women. Alkaram Studio recently unveiled their Winter 2018 collection on the 27th of October 2018 and it received a very warm welcome from all the Alkaram loyalists nationwide.
Alkaram Autumn/Winter Volume I take its inspiration from the everyday woman around us and celebrates elements from around the world while still staying true to their signature style and the aspects that have made Alkaram a household name. The collection features an extensive blend of multiple cultures coming together through different patterns, prints and styles that have been put together in the collection.
The collection manages to do a phenomenal job of incorporating the old spirit of the brand with new ideas and innovation. The collection is an epitome of today’s woman who believes in paving her own way rather than treading on the age-old path that has been laid out for them since ages. The collection draws inspiration from all these women around us who continue to face every day and the new world with bravery and sense of self while still holding their old values intact.
Many renowned faces have been a part of the Alkaram family and the latest one to represent the brand is the stunning and exquisite Ayeza Khan. She has been a part of Alkaram for a while now and continues to be the literal embodiment of the brand’s values that are timeless grace and effortless elegance. Ayeza perfectly goes with the brand image and it was a partnership made in fashion heaven from Day One.
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